Our Philosophy

La Bonne Vie:Embrace the Ritual

La Bonne Vie:Embrace the Ritual

Take a moment to pause in your daily life and create precious moments just for yourself amidst the passing time. VITABON a gift of the Earth will infuse your life with new energy and make every moment more special. Walking the path of La Bonne Vie with VITABON is a journey to find the true meaning of life beyond simple happiness. It offers small moments of leisure and deep relaxation woven into the fabric of the everyday.

Spring
Summer

Our Design: Temporal Evolution

Life is much like the seasons. All of VITABON's designs reflect these seasonal changes, expressing the theme of time and change. VITABON's signature 'Clover Green' symbolizes the vitality of nature and the journey of new beginnings.

Our Fragrance: Gift of the Earth

Our Fragrance: Gift of the Earth

5 YEARS OF LOW-TEMPERATURE STERILIZED FERMENTATION — THE PATIENT SCIENCE OF NATURE

The essential ingredients in VITABON are gifts from nature that capture the essence of seasonal changes. Throughout history, we have learned the wisdom of living in harmony with nature's cycles through the process of fermentation.

We integrate this wisdom with modern technology from the Oriental Medicine and Natural Products Research Institute, utilizing a five-year 'sterilized low-temperature fermentation' technique to extract essential oils. During this process, the ingredients gradually and deeply reveal their true aromas and benefits.

The fragrance of VITABON is not just a scent; it tells the story of nature through the changing seasons and carries the unique wisdom of our ancestors.

Our Product: V°21

The naming of V°21 in all VITABON products encapsulates the philosophy of VITABON.

V

Symbolizes value, representing VITABON's commitment to adding valuable meaning to your life.

°

Signifies changes in temperature and space, symbolizing the promise that VITABON will bring a fresh breeze and change into your daily life.

21

Represents the minimum time required to form a new habit and change an old one, which is 21 days. It signifies the start of a journey to discover a new self and achieve transformation.

Our Product: V°21

All VITABON products are created based on this philosophy, embodying VITABON’s commitment to helping you find a new self and bringing healthy and valuable changes into your life.

BRAND STORY

Your Path to La Bonne Vie

BRAND STORY

VITABON is a composite of the French words 'La Bonne Vie' combining VITA (life) and BON (happy).

Every moment in life has its own unique fragrance. Although invisible, these scents permeate deeply into our hearts, stirring emotions and evoking memories. A deep inhale of a single breath of fragrance can relax you and offer new energy.

A pleasant scent encountered during the day can sometimes bring small moments of happiness in our everyday lives. Vitabon aims to provide you with a moment to pause and calm your breath in your busy daily life.

Let VITABON guide you towards a brighter, more balanced life. We all dream of a better life, a happy life. Our goal is to accompany you on this journey to realize these dreams, always being there as you pursue a happy life, La Bonne Vie.